GreenEarth Cleaning Blog
Dry Cleaners on Social Media?
By: Zarah Eads
“Why would there be dry cleaners on social media?” Ah, yes. That’s one question I’m a little too familiar with. Well, I’ll start here: 81 percent of Americans had some sort of social media profile in a 2017 gathering (which is a 5 percent jump from 2016). And there are 2.07 billion monthly users on Facebook, alone.
While all 2.07 billion people won’t be your dry cleaning customer, I think it’s safe to say you have the potential to reach a good chunk. Take our home office location in Kansas City, for example; when I put a 10 mile radius around downtown’s center and filter by a demographic of ages 28 and up with a $75,000 and over income, I still have the estimation of reaching 310,000 individuals. Advertising and what Facebook calls “boosting a post” do have a large hand in that, but that’s where we come in!
GreenEarth Cleaning offers social media management for six different platforms—Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Yours truly is your content creator, emoji expert, GIF goddess…OK, I’ll stop. By the way, we can also help run your Yelp page by monitoring reviews that are posted.
And I promise to write in a way that reflects both your brand and your community. You’re not getting the same posts as everyone else. We find content that’s happening in your area, and we take into account your specific and unique cleaning services.
I’m confident enough to say that our formula works. We mostly grow followings organically, and we’re currently averaging about 10 page likes per week. Engagement is of huge importance here. So another part of my job is logging in to each of your accounts a couple times a week and interacting with other businesses and organizations around you, whether that be by liking, commenting, or sharing. This practice not only gives your business more personality, but it provides yet another opportunity to gain customers. Say I comment on a local bridal salon’s photo—a recent bride who bought her dress there might see it, look further into your services, and realize you do wedding gown preservation. Social media is just as much posting as it is staying part of the surrounding conversations.
I’ll wrap this up, but if anything I’ve written has in some way resonated with you, please feel free to contact our Marketing Manager Aaron Newport by emailing email@example.com or calling (816) 944-3431. You can also take a look at our brochure here: . And if you want to go it on your own and just get some advice first, we’re here for that as well. It’s not about signing up. Everything is moving toward social media now. People originally used these platforms as a way to connect with loved ones who were far away (and that’s still the case), but it’s gone far beyond even that. I’d argue more often than not, we click through to a site by first being logged into a social account. One more stat for you: an average of 2 hours and 15 minutes is spent on social media each day. It’s overdue that dry cleaners join in.
than owning high-fashion attire. The company was still relatively small by the time Ickes joined it in 2011, handling 150,000 pieces per year with all the dry cleaning outsourced. He brought with him a background in dry cleaning having worked for Madame Paulette in New York and Dependable Cleaners in Massachusetts. Now he said the company’s dry cleaning facility near Secaucus is the largest in the world with enough business to keep its 78 dry cleaning machines spinning through two shifts a day with four million pieces cleaned in 2017. Rent the Runway’s customers can make their selection on-line at renttherunway.com or at one of the company’s brick-and-mortar stores in New York, Chicago, Washington, San Francisco and Los Angeles. The price of the rental is a fraction of what it would cost to buy the garment outright and that price includes shipping to and from the customer and, of course, the dry cleaning. “Dry cleaning is not something that is really important to Rent the Runway,” he said. “It’s something they do on the side. They’re really out to disrupt fast fashion but you, the dry cleaner, will probably be collateral damage.” Read full article here.
Tips for living plastic free in 2018
By: Garry Knox
1 – Bring your own shopping bag
Even though in some countries there is a charge for getting a carrier bag from your store, many people bring their own bags JUST for groceries. Start bringing a bag for clothes and other products too. A great way to achieve this is to take a back pack everywhere you go, and store a couple of fabric bags in there too!
2 – Carry a reusable water bottle
Again, most back packs have a place to store a bottle securely. And keep an eye out for water fountains wherever you are, so that you can top it up easily, and you’re not tempted to buy a bottle whilst you’re out… you’ll be saving cash too! Add fruit or a sprig of mint and place the bottle in the fridge for an hour before you go out, to make it more refreshing.
3 – Bring your own coffee cup
You can buy reusable coffee cups quite cheaply now from stores and coffee houses and again, can be stored in that back pack. You can either make the coffee before you leave the house but also, lots of coffee houses now offer a small discount if you use your own mug.
4 – Pack your lunch in reusable containers
Depending on what you have for lunch, most plastic containers are great for keeping your food fresh. Most say that they are dishwasher proof but make sure they are on the top rack, so that they keep their shape. Alternatively wash them by hand.
5 – Say no to plastic straws and cutlery
Unless you can use plastic cutlery time and time again, say NO. I do have a spork (spoon and fork) that I was given in a food store in Amsterdam and have used many times but generally, plastic cutlery breaks easily. Have your own cutlery ready and reduce the demand for plastic.
I hate straws in drinks anyway but, always look to see if they have them in the bar when you arrive and just say “No straws please” when you place your order. You’ll soon get into the habit.
In most fast food places, straws are optional now, so just lift the lid off and sip away!
6 – Skip the plastic produce bags
Most fruit and veg is easily weighed or scanned without a bag. If not reuse the bag for as long as you can. If you go to a local fresh food market, the store staff can just put it into your bag for life for you when they’re done!
7 – Slow down and dine in
If you stay in, you are of course going to avoid plastic a bit more easily. Save money and eat more fresh and organic food.
8 – Store left overs in glass jars
Firstly, it’s great NOT to waste food, so try to cook just the right amount. But if you want to store left overs, have some glass jars of different sizes handy or some ‘microwave safe’ glass dishes.
9 – Buy a backpack
It’s been a recurring theme amongst these tips, of how useful they are. Get yourself one for shopping and storing. And perhaps walk to places a bit more, stopping for water and coffee along the way, to enjoy the view!
10 – Share
Last but not least, is to share these tips. We as individuals can make a difference by making small changes to our lives but educating other people on how to live plastic free by sharing the article or social media posts can have an EVEN bigger impact. Why not do it now?!
Happy New Plastic Free Year!
HANOVER, Mass. — Lapels Dry Cleaning recently announced the formation of a corporate/hospitality division. The new division was formed to better serve hotels, restaurants and corporate…
When Janice Gray opened Classic Cleaners, nearly 20 years ago, she never dreamed she would still be operating a dry cleaning business. After the business sold several times and operated successfully for many years …
SBA Update No Cause For Concern
By: Zarah Eads
The Small Business Administration (SBA) recently announced an update to its Standard Operating Procedure regarding Lender and Development Company Loan Programs. And once again, being a GreenEarth Affiliate pays …
By: Ron Benjamin
How can we build a world that is sustainable now? How can we insure that our children’s children can continue to enjoy today’s world tomorrow?
Recently on October 20th, Professor Lorynn Divita of …
Get Clean Here!
By: Joe Blaha
GreenEarth Cleaning since 1999 has championed the introduction of the only truly sustainable, environmentally non-toxic, non-hazardous, affordable, and effective alternative to all those solvents available that are built upon a carbon based petrochemical foundation.…
Bringing The GreenEarth Family Together
By: Garry Knox
The last weekend in September, saw GreenEarth® Affiliates come together once again in our home town of Kansas City, Missouri.
It’s so nice to see lots of familiar faces and new ones …
When Salomon Mishaan was a boy growing up in Colombia, he used to go to work with his father on Saturdays. There, in the family business, he learned the art of crafting yarn, weaving it into textiles and creating garments. …
By: Ron Benjamin
The overall goal of achieving sustainability for our planet requires that all systems on the planet are also becoming more sustainable over time. And while there are large-scale world-wide endeavors, such as manufacturing, agriculture and …
Our Culture Matters
By: Joe Blaha
It is with pride that GreenEarth Affiliates, their employees and yes, their customers benefit from a culture that thrives on being the best in the industry.
GreenEarth is consistently recognized as the leader in …
Sustainable Pyjamas Make the Mark
By: Garry Knox
Clothing Giant Primark has recently announced its first sustainable cotton clothing range, which includes sustainable Pyjamas – it’s good to see that this is not an issue that they are sleeping on.…
Maximized Sustainability – End To End
By: Ron Benjamin
In most cases, the measure of sustainability is straightforward and addresses one step in an overall process. For example, in the dry cleaning business, people often consider the solvent in which …
By Joe Blaha
The advantages of a chemical solvent over water based methods of cleaning textiles were discovered in the 1800’s when the realization that stains that would not come out in water would …
The post The GreenEarth Platform of Responsible Sustainability appeared first on GreenEarth Cleaning.
It’s Classic Cleaners again
Out of the business for the past eight years but with more than 20 years of experience in dry cleaning, Janice C. Gray relaunched Classic Cleaners on Northside Drive East near Walgreens in March.
“It’s been …