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Hats Off to GreenEarth Affiliate OXXO Care Cleaners

Thu, 02/08/2018 - 09:56


 Hollywood, FL, February 7, 2018— OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, reported steady growth and impressive rankings in the Franchise and Green categories in 2017.  Specifically, the franchise ranked in Entrepeneur Magazine’s Highly Competitive 39th Annual Franchise 500 Ranking . OXXO was also named by among the Top 10 Best Dry Cleaning Franchises and Top 5 Best Green & Eco-Friendly Franchises. Lastly, Franchise Gator ranked OXXO among the Top Emerging Franchises, among the Fastest Growing Franchises and among the Top 100 Franchises for 2017.

“Our goal is to keep the OXXO Care Cleaners franchise competitive, both domestically and globally, through constant innovation, superb customer service and the highest standards of quality. We are honored to once again form part of the Entrepreneur 500 this year, as well as of other key industry rankings” said Salomon Mishaan CEO of the OXXO Care Cleaners franchise.

In January 2018, OXXO Care Cleaners ranked in Entrepreneur magazine’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Placement in the Franchise 500® is a highly sought-after honor in the franchise industry, as evidenced by the fact that Entrepreneur received more than 1,000 applications this year, making it one of the company’s most competitive rankings ever. Recognized as an invaluable resource for potential franchisees, the Franchise 500® ranked OXXO Care Cleaners for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.

The key factors that go into Entrepreneur’s evaluation include costs and fees, size and growth, support, brand strength, and financial strength and stability. All franchises are given a cumulative score based on more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order.  OXXO’s position on the ranking is a testament to its strength as a franchise opportunity.

Additionally in January, ranked among the Top 10 Best Dry cleaning franchises for 2018 and among the Top 5 Green & Eco Friendly franchises. To be ranked, OXXO was evaluated for its overall prospects and possibilities for growth and expansion across major markets, as well as its ability to perform similarly across a number of different markets and regions. OXXO’s management was graded for its intimate knowledge of how to properly treat and clean a wide variety of fabrics, and how to properly train franchisees.

OXXO made numerous advances in 2017, from a technological and business strategy & improvement perspective.

2017 Highlights  

Business Expansion

⧭   OXXO signed a partnership with NexoFranquicia to expand the franchise into Latin America.

⧭  OXXO grew its portfolio of stores, opening a second store in Palm Beach and a new store in Houston, TX, East Boca, the Mimo District and Windermere, FL, Pembroke Pines, South Beach, Kendall, Coral Way, Pinecrest, Palmetto Bay, Dadeland and Palm Beach. 

Business Improvements & New Technology

⧭  OXXO signed an agreement with Colombia’s DERSA to offer its eco- friendly detergent Top Terra in the U.S. market, to continue its environmentally conscious approach and provide greener cleaning.

⧭  OXXO unveiled its newly designed Mobile App on Google Play and at the Apple store.

⧭   OXXO unveiled a newly design website which includes a Microsite per franchise store.

⧭   OXXO’s Indonesia stores were named the first green laundry franchise  in Indonesia by REBI (Business Recognition Award), and they obtained ISO 9001 Certification.  OXXO Indonesia also signed agreements with Indonesia’s largest banks to promote the brand through its credit cards offering discounts to clients. OXXO Indonesia also introduced a mobile truck for clothing pick up. Two new stores were opern this year in Makassar, Indonasia.

⧭  OXXO’s Community Relations program enhanced significantly. In 2017, OXXO became a long term sponsor of Communities in Bloom, a Miami-based non profit aimed at helping underprivileged children.

⧭  OXXO established a formal Franchise Advisory Council  to ensure the incorporation of franchisees input with regard to store marketing & operations is a natural stepping-stone for a growing franchise operation.

Salomon Mishaan, founder and CEO, has developed a winning strategy for the business, its franchisees and the communities in which OXXO operates.  OXXO strives to be at the forefront of new technology for its business and for its customers.

OXXO looks forward to an amazing 2018!!

About OXXO® Care Cleaners, Inc.

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO®, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne)  chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment  and the  traditional  method of hand – ironing. All garments are cleaned right the first time and personally inspected by OXXO® garment care specialists to ensure superior handling and meticulous attention to detail. Visit for more information.

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Dry Cleaners on Social Media?

Tue, 01/23/2018 - 16:07
social dry cleaners

Dry Cleaners on Social Media?

By: Zarah Eads

“Why would there be dry cleaners on social media?” Ah, yes. That’s one question I’m a little too familiar with. Well, I’ll start here: 81 percent of Americans had some sort of social media profile in a 2017 gathering (which is a 5 percent jump from 2016). And there are 2.07 billion monthly users on Facebook, alone.


While all 2.07 billion people won’t be your dry cleaning customer, I think it’s safe to say you have the potential to reach a good chunk. Take our home office location in Kansas City, for example; when I put a 10 mile radius around downtown’s center and filter by a demographic of ages 28 and up with a $75,000 and over income, I still have the estimation of reaching 310,000 individuals. Advertising and what Facebook calls “boosting a post” do have a large hand in that, but that’s where we come in!

GreenEarth Cleaning offers social media management for six different platforms—Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Yours truly is your content creator, emoji expert, GIF goddess…OK, I’ll stop. By the way, we can also help run your Yelp page by monitoring reviews that are posted.

And I promise to write in a way that reflects both your brand and your community. You’re not getting the same posts as everyone else. We find content that’s happening in your area, and we take into account your specific and unique cleaning services.

I’m confident enough to say that our formula works. We mostly grow followings organically, and we’re currently averaging about 10 page likes per week. Engagement is of huge importance here. So another part of my job is logging in to each of your accounts a couple times a week and interacting with other businesses and organizations around you, whether that be by liking, commenting, or sharing. This practice not only gives your business more personality, but it provides yet another opportunity to gain customers. Say I comment on a local bridal salon’s photo—a recent bride who bought her dress there might see it, look further into your services, and realize you do wedding gown preservation. Social media is just as much posting as it is staying part of the surrounding conversations.

I’ll wrap this up, but if anything I’ve written has in some way resonated with you, please feel free to contact our Marketing Manager Aaron Newport by emailing or calling (816) 944-3431. You can also take a look at our brochure here: . And if you want to go it on your own and just get some advice first, we’re here for that as well. It’s not about signing up. Everything is moving toward social media now. People originally used these platforms as a way to connect with loved ones who were far away (and that’s still the case), but it’s gone far beyond even that. I’d argue more often than not, we click through to a site by first being logged into a social account. One more stat for you: an average of 2 hours and 15 minutes is spent on social media each day. It’s overdue that dry cleaners join in.

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National Clothesline Article On Rent The Runway

Mon, 01/08/2018 - 14:04
rent the runwayImagine a competitor with a 200,00-sq.-ft. plant that can process 5,000 pieces per hour, targets high income customers in the 25 to 40 age group. This competitor has already raised $130,000 million to fund its growing business and has the goal of capturing 10 percent of the $7 billion U.S. dry cleaning market.  This is not an imaginary competitor. It’s Rent the Runway, which aims to replace the closet in the home with a closet in the cloud. A look inside this operation was provided by Charles Ickes, former chief logistics officer of New York-based Rent the Runway, who spoke during the National Cleaners Association’s Texcare event in Secaucus, NJ, in October. The company was started in 2009 by two Harvard Business School classmates, Jennifer Fleiss and Jennifer Hyman, who thought women might be interested in renting rather
than owning high-fashion attire. The company was still relatively small by the time Ickes joined it in 2011, handling 150,000 pieces per year with all the dry cleaning outsourced. He brought with him a background in dry cleaning having worked for Madame Paulette in New York and Dependable Cleaners in Massachusetts. Now he said the company’s dry cleaning facility near Secaucus is the largest in the world with enough business to keep its 78 dry cleaning machines spinning through two shifts a day with four million pieces cleaned in 2017. Rent the Runway’s customers can make their selection on-line at or at one of the company’s brick-and-mortar stores in New York, Chicago, Washington, San Francisco and Los Angeles. The price of the rental is a fraction of what it would cost to buy the garment outright and that price includes shipping to and from the customer and, of course, the dry cleaning. “Dry cleaning is not something that is really important to Rent the Runway,” he said. “It’s something they do on the side. They’re really out to disrupt fast fashion but you, the dry cleaner, will probably be collateral damage.” Read full article here.


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Tips for living plastic free in 2018

Tue, 01/02/2018 - 11:37
plastic free

Tips for living plastic free in 2018

By: Garry Knox

1 – Bring your own shopping bag

Even though in some countries there is a charge for getting a carrier bag from your store, many people bring their own bags JUST for groceries. Start bringing a bag for clothes and other products too. A great way to achieve this is to take a back pack everywhere you go, and store a couple of fabric bags in there too!

2 – Carry a reusable water bottle

Again, most back packs have a place to store a bottle securely. And keep an eye out for water fountains wherever you are, so that you can top it up easily, and you’re not tempted to buy a bottle whilst you’re out… you’ll be saving cash too! Add fruit or a sprig of mint and place the bottle in the fridge for an hour before you go out, to make it more refreshing.

3 – Bring your own coffee cup

You can buy reusable coffee cups quite cheaply now from stores and coffee houses and again, can be stored in that back pack. You can either make the coffee before you leave the house but also, lots of coffee houses now offer a small discount if you use your own mug.

4 – Pack your lunch in reusable containers

Depending on what you have for lunch, most plastic containers are great for keeping your food fresh. Most say that they are dishwasher proof but make sure they are on the top rack, so that they keep their shape. Alternatively wash them by hand.

5 – Say no to plastic straws and cutlery

Unless you can use plastic cutlery time and time again, say NO. I do have a spork (spoon and fork) that I was given in a food store in Amsterdam and have used many times but generally, plastic cutlery breaks easily. Have your own cutlery ready and reduce the demand for plastic.

I hate straws in drinks anyway but, always look to see if they have them in the bar when you arrive and just say “No straws please” when you place your order. You’ll soon get into the habit.

In most fast food places, straws are optional now, so just lift the lid off and sip away!

6 – Skip the plastic produce bags

Most fruit and veg is easily weighed or scanned without a bag. If not reuse the bag for as long as you can. If you go to a local fresh food market, the store staff can just put it into your bag for life for you when they’re done!

7 – Slow down and dine in

If you stay in, you are of course going to avoid plastic a bit more easily. Save money and eat more fresh and organic food.

8 – Store left overs in glass jars

Firstly, it’s great NOT to waste food, so try to cook just the right amount. But if you want to store left overs, have some glass jars of different sizes handy or some ‘microwave safe’ glass dishes.

9 – Buy a backpack

It’s been a recurring theme amongst these tips, of how useful they are. Get yourself one for shopping and storing. And perhaps walk to places a bit more, stopping for water and coffee along the way, to enjoy the view!

10 – Share

Last but not least, is to share these tips. We as individuals can make a difference by making small changes to our lives but educating other people on how to live plastic free by sharing the article or social media posts can have an EVEN bigger impact. Why not do it now?!

Happy New Plastic Free Year!

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Another GreenEarth Affiliate Making Waves

Wed, 12/27/2017 - 10:38
Corporate/Hospitality Division Created at Lapels Formed to better serve hotels and restaurants, company notes

HANOVER, Mass. — Lapels Dry Cleaning recently announced the formation of a corporate/hospitality division. The new division was formed to better serve hotels, restaurants and corporate

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Another great story on a GreenEarth Affiliate

Tue, 12/19/2017 - 14:45
Classic Cleaners is your GreenEarth Alternative

When Janice Gray opened Classic Cleaners, nearly 20 years ago, she never dreamed she would still be operating a dry cleaning business.  After the business sold several times and operated successfully for many years …

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Waste not, want not!

Thu, 12/07/2017 - 17:10
waste not

Waste not, want not!

By: Gary Knox

We often find ourselves in a situation where we are appalled by the amount of food that is thrown away. Not just by our loved ones but by fast food companies and supermarkets …

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SBA Update No Cause For Concern

Tue, 11/21/2017 - 12:07

SBA Update No Cause For Concern

By: Zarah Eads

The Small Business Administration (SBA) recently announced an update to its Standard Operating Procedure regarding Lender and Development Company Loan Programs. And once again, being a GreenEarth Affiliate pays …

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Sustainable Customers

Thu, 11/09/2017 - 17:12

Sustainable Customers

By: Ron Benjamin

How can we build a world that is sustainable now?   How can we insure that our children’s children can continue to enjoy today’s world tomorrow?

Recently on October 20th, Professor Lorynn Divita of …

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Get Clean Here!

Mon, 10/30/2017 - 16:33

Get Clean Here!

By: Joe Blaha

GreenEarth Cleaning since 1999 has championed the introduction of the only truly sustainable, environmentally non-toxic, non-hazardous, affordable, and effective alternative to all those solvents available that are built upon a carbon based petrochemical foundation.…

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Bringing The GreenEarth Family Together

Tue, 10/24/2017 - 16:33

Bringing The GreenEarth Family Together

By: Garry Knox

The last weekend in September, saw GreenEarth® Affiliates come together once again in our home town of Kansas City, Missouri.

It’s so nice to see lots of familiar faces and new ones …

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Oxxo Care Cleaners Story in Miami Herald!

Tue, 10/10/2017 - 11:09

When Salomon Mishaan was a boy growing up in Colombia, he used to go to work with his father on Saturdays. There, in the family business, he learned the art of crafting yarn, weaving it into textiles and creating garments. …

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Don’t Be Green Washed

Thu, 09/21/2017 - 09:40

Don’t Be Green Washed

By: Aaron Newport

Most people by now are aware of the dangers of traditional dry cleaning methods. A chemical known as “PERC”, still widely used in dry cleaning today, has been classified as a likely …

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Achieving Sustainability – A Key Ingredient

Tue, 09/12/2017 - 11:51

Achieving Sustainability

By: Ron Benjamin

The overall goal of achieving sustainability for our planet requires that all systems on the planet are also becoming more sustainable over time. And while there are large-scale world-wide endeavors, such as manufacturing, agriculture and …

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Our Culture Matters

Thu, 08/24/2017 - 16:40

Our Culture Matters

By: Joe Blaha

It is with pride that GreenEarth Affiliates, their employees and yes, their customers benefit from a culture that thrives on being the best in the industry.

GreenEarth is consistently recognized as the leader in …

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Sustainable Pyjamas Make the Mark

Wed, 08/16/2017 - 16:50

Sustainable Pyjamas Make the Mark

By: Garry Knox

Clothing Giant Primark has recently announced its first sustainable cotton clothing range, which includes sustainable Pyjamas – it’s good to see that this is not an issue that they are sleeping on.…

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Green is the New Black

Thu, 08/10/2017 - 16:52

Green is the New Black

By: Tara Clark

The goal of the GreenEarth dry cleaner is to provide customers will an exceptional and sustainable service at a fair price. To this end, the GreenEarth system allows operators to deliver an …

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Maximized Sustainability – End To End

Tue, 07/11/2017 - 17:17

Maximized Sustainability – End To End

By: Ron Benjamin

In most cases, the measure of sustainability is straightforward and addresses one step in an overall process. For example, in the dry cleaning business, people often consider the solvent in which …

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Green Heating Sees Red

Fri, 06/30/2017 - 16:04

Green Heating Sees Red

By: Garry Knox

The right kind of heating today is a global issue with many impacts. Not just in terms of its efficiency from an environmental point of view but as prices rise, a cost perspective …

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The GreenEarth Platform of Responsible Sustainability

Thu, 06/22/2017 - 16:27
The GreenEarth Platform of Responsible Sustainability

By Joe Blaha

The advantages of a chemical solvent over water based methods of cleaning textiles were discovered in the 1800’s when the realization that stains that would not come out in water would …

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